Large household appliances are boring and unsexy, but they are indispensable. It can be overwhelming and frustrating buying them or searching for repair. We have designed a human-centred solution that increases motivation and ability. A dull and frustrating experience becomes fun and empowering.
HMKW Berlin
October 2021 – January 2022
Linus Banse & Muhammad Suhaib
Lecturer: Regina Hanke
Alice doesn’t care a lot about
large household appliances. She only notices them when they stop working;
unfortunately, that just happened.
She spends days scrolling through poor-quality YouTube videos and every craftsman she calls is fully booked.
"Buying a new refrigerator seems like the easiest and fastest solution."
But she is lost in aisles of white machines, with the energy label as poor assistance.
What would happen if Stiftung Warentest asked Pinterest and N26 to come up with a solution?
Adding TikTok magic …
And informed decisions are rabbit clear; more carrots are better than fewer.
Alice carrot loves her new retro refrigerator, and Rabbit mails future Alice repair solutions when she needs them.
Meet Rabbit, an app where Alice is in the right search from the first sentence.