Knowing that climate change is happening and wanting to do something about it doesn't need to mean standing in the rain every Friday in front of the parliament. Jon, Alex, and Martin from Climate Hour had a vision of people sending enormous amounts of emails to local politicians, a form of digital demonstration done from the comfort of your home.
HMKW Berlin & Climate Hour
December 2021 – January 2022
Jonathan Chambers
Lea loves to shop at Humana, and she prioritises a ticket to Fusion over the new iPhone. She knows that the bees are dying, and the ice is melting from a friend’s Insta-stories.
Lea is based on the 'Neo-Hippie'.What would Lea associate with ‘digital’, ‘climate’ and ‘demonstration’?
The handwritten sign becomes the logotype. The combined megaphone and like-bubble the logomark. Nature’s warning codes, the colour scheme.